Overview
I implemented existing frameworks to expand functionality and discoverability of tandem fundraising, increasing likelihood of user sign-up
Tandem fundraising allows charities and campaigns to distribute donations they receive to other organizations.
Role
Lead designer
Timeline
4 months
Collaborators
Product and engineering managers, senior designer
Deliverables
Product audit report, high-fidelity mock-ups
Problem Statement
Organizations don't use tandem fundraising due to poor navigation and rigid functionality
User feedback indicates potential reasons for not using tandem fundraising as: confusing navigation and lack of flexibility when using the tool.
The challenge was fixing this without disrupting existing flows or causing user pushback to changes during election season.
Understanding User Feedback
Survey results indicated specific pain-points for current tandem fundraisers
At the end of every election season, campaigns are asked to participate in exit surveys. These surveys allow users to give free-form feedback about their user experience.
Analyzing this data in team workshops identified common themes of dissatisfaction with tandem fundraising.
Navigation is inconvenient
Users want to see more information and do more with the page
Users want to learn more about their tandem fundraising
Solution 1
Increasing flexibility and functionality with improved design system components
I replaced legacy designs with new design system components that offer additional exporting options, table data sorting ability, and improved visual accessibility.
Allow users to do more
Consistent branding and experience across product
Accessibility improvements
Solution 2
Integrating tandem fundraising into the core navigational experience
The final deliverables included an integrated tandem fundraising page and an empty state. This made tandem fundraising accessible and discoverable through dashboard navigation.
Reduced navigation from 3 steps to 1
Increased discoverability of tandem fundraising
Way Forward
An optimized page built with existing & ready to implement frameworks
I left ActBlue having provided engineers and designers with a set of progressive design changes to make in the future to avoid pushback. My designs are built upon existing frameworks that make them feasible and easy to implement.
Provided options to implement in the future
Integrated tandem fundraising into the user experience
Brought tandem fundraising up to design system standards
Although my time at ActBlue ended before I could see the true impact of these changes, I am confident that the work I did provided a way forward for the program success team to further update the dashboard.