Overview
At Zumiez, we BFM - Blow F***ing Minds!
Role
Web Designer and Digital Content Producer
Collaborators
Developers, Web Merchandising, Photo and design
Deliverables
Homepage and storefront content, Event and product launch pages, Web banners, mobile app card
Events Landing Page Revamp
I redesigned the look and purpose of the Zumiez events landing page.
The left design is bare-bones, neglected, and visually unbalanced.
My redesign on the right provides context and information to users
Addition of a past-events archive utilizes existing pages for SEO rather than abandon them
Style and Fit Guides
I improved accessibility, SEO value, and customer experience of using size charts.
Replaced graphics with live text to be screenreader and SEO friendly
Embedded size charts on product detail pages for easy access
I implemented fit guides to enhance the online customer experience, earning up to $15,000 a week in sales.
Collaborated with web merchandise, design, and web dev teams
Overcame technical obstacles to build interactive, dynamic banner
Sales attached to Jeans Guide banner totaled $15,000 in first week
Zumiez App Exclusive Content
I created exclusive digital content for app users, guiding customers to shop looks found on social media.
Collaborated with social media manager and in-store teams
Highest engagement and click-through rate amongst all app content
Planning and creating content for 149,849 active users
Mobile-first Focus and App Marketing
I implemented a new, site-wide banner prompting web users to download The Zumiez App.
Previous banners advertising the app lived in the footer of select pages.
Taking inspiration from competitor websites, the new banner lives at the top of every Zumiez.com page users visit.
Drove 736 downloads in the first 3 days live on Zumiez.com
Immediately jumped to largest driver of downloads, surpassing the previous channel by 5.5x.