Overview
At Zumiez, we BFM - Blow F***ing Minds!
Role
Web Designer and Digital Content Producer
Collaborators
Developers, Web Merchandising, Photo and design
Deliverables
Homepage and storefront content, Event and product launch pages, Web banners, mobile app card
More Than Rolling Customer Journey
I simplified and streamlined the online user experience of attending our More Than Rolling events.
The left shows that information and content was split between various paths and pages
Flowchart on the right demonstrates that my design eliminated unnecessary steps, making it easier and quicker for customers to attend our events.
The original experience had duplicate links and redundant content
The new experience cleans up visual hierarchy and eliminates redundancy
Zumiez App Content
I managed a project creating digital content for app users, emphasizing lifestyle and fashion inspiration.
Collaborated with social media manager and in-store teams
Highest engagement and click-through rate amongst all app content
Planning and creating content for 149,849 active users
Style and Fit Guides
I improved accessibility, SEO value, and customer experience of using size charts.
Replaced graphics with live text to be screenreader and SEO friendly
Embedded size charts on product detail pages for easy access
I implemented fit guides to enhance the online customer experience, earning up to $15,000 a week in sales.
Collaborated with web merchandise, design, and web dev teams
Overcame technical obstacles to build interactive, dynamic banner
Sales attached to Jeans Guide banner totaled $15,000 in first week
Events Landing Page Revamp
I redesigned the look and purpose of the Zumiez events landing page.
The left design is bare-bones, neglected, and visually unbalanced.
My redesign on the right provides context and information to users
Addition of a past-events archive utilizes existing pages for SEO rather than abandon them